Ad 2 Dallas' 2018 Non-Profit Campaign - Be Her First Step
We’re a part of an advertising club called Ad 2 Dallas. Every year, Ad 2 selects a local non-profit to create a fully integrated advertising campaign for – all at no cost. This year, we selected Genesis Women’s Shelter & Support. What we loved about Genesis was their hunger to shift attitudes about domestic violence.
After collaboration with production company, Lucky 21, we created the Be Her First Step campaign (see attached press release). This campaign includes :30 and :15 TV, digital OOH featured in Victory Park (in the American Airlines Center), :15 and :10 radio, and tons of social content. We also launch the first-ever Genesis blog to help them be a thought leader in the community, as well as amicrosite.
So, what’s next? We’re currently concepting an internal “hype/manifesto” video that will launch during their May luncheon with guest speaker, Hilary Swank (yes, you read that right!). Once that’s completed, we’ll package up all of our efforts and compete against 20+ other clubs at ADMERICA in Chicago June 6-9. Wish us luck!