Congratulations to our January Board Member of the Month, Brian Mauricio!!
As our Content Specialist on the MarComm team, Brian is responsible for collaborating with our MarComm chair and Creative Chair to craft eye-catching and on-brand copy for our email blasts, social media posts and any other outward facing written materials that go out to our members and the general public.
Brian has been instrumental in the upcoming Ad 2 Dallas rebrand as he devises a new slogan that will both explain what we do and who we are as an organization. Thank you for all you do, Brian!
Brian received his Bachelor's Degree in Marketing from Texas A&M University, and currently works at Aerus as an Email and Marketing Communications Specialist.
Congratulations to our January Board Member of the Month, Brian Mauricio!!
Congratulations to our December Board Member of the Month, Hilary Watson!!
As our Membership Chair, Hilary is responsible for the entire Ad 2 Dallas membership on boarding process, including attraction, retention and organization. She sends out monthly Membership Certificates to our new members to make them feel welcome and is the first person our event attendees meet. Hilary is also known to help behind the scenes wherever needed, including printing flyers for event promotion. Hilary attended both the Mid Year Conference and Central Region Conference this year to represent Ad 2 Dallas. Thank you for everything you do, Hilary!
Hilary received her Bachelors Degree in Graphic Information Technology from Arizona State University and is currently a Scheduling Compliance Manager at Orora Visual.
Please join us in congratulating Ad 2 Dallas' September Board Members of the Month: Katarina Sipan and McKenzie Teng!
As our Education Chair, Katarina focuses on providing beneficial learning opportunities for professionals in the advertising field. She partners with local universities to be a resource for students aspiring to start a career in advertising, and identifies and cultivates relationships with top players in our industry that provide knowledge, mentorship and opportunity. Our first Education event, Level Up, featured 2 highly regarded guests and had record breaking attendance. Fantastic job, Kat!
Katarina received her Bachelor of Arts in Communication Studies from Southern Methodist University, and is currently an Assistant Account Executive at BBDO Worldwide.
As our Creative Chair, McKenzie is responsible for our club's creative marketing materials, social media graphics, email design, website design and much more! Mckenzie has set the standard for what Ad 2 Dallas' brand should look like so we can stay relevant in our industry! McKenzie recently spearheaded a branding project to elevate our website presence: new professional headshots for the board! She coordinated a professional photographer, photoshoot location, and art directed the shoot to make sure we looked great. Thanks for all you do, McKenzie!
McKenzie received her Bachelor's in Fine Arts at the University of Texas at Arlington, and is currently an Art Director for Organic | BBDO.
Please join us in congratulating Ad 2 Dallas' August Board Member of the Month: Katie Kennedy! As our MarComm Chair, Katie has been responsible for organizing social media and email blast output/content, helping to redefine the creative brief process and keeping everyone on track like a rockstar! MarComm is such an integral part of every club, so we thank you for your dedication and hard work; keep it up!
Katie has her Bachelor's degree in Advertising and an Executive MBA. Katie's career has spanned Account Services, Market Research Analysis and Business Development at several notable agencies including Moroch, Publicis and The Marketing Arm. Katie is currently a Sr. Account Executive at MonkeyTag managing digital and print campaigns for Samsung.
My name is Melissa Woodring and I've been working with Amber Pizano at BSN SPORTS for about 6 months. It's my pleasure to feature Amber as part of the Industry Insights series for Ad 2 Dallas' blog. It's my hope that aspiring young professionals in the advertising, marketing, and communications industry will find this interview with Amber as helpful as I did.
She has a real knack for going after what she wants, and that’s been very inspiring to me while working for her in my role. Amber sat down with me to talk about her career history, current job, and overall view on the Marketing industry.
What are your primary job responsibilities?
I’m responsible for the planning, development, and implementation of all marketing programs at BSN SPORTS, the largest distributor of team sports apparel and equipment in the U.S.
Why did you decide to pursue a career in advertising? (Hint – She didn’t, at first)
I can’t stress the importance enough of interning during college. Not only does it give you the competitive edge necessary to land your dream job after graduation; but it steers you in the right career path. My first internship at D Magazine taught me that I didn’t want to be a Magazine Editor after all, and I found my next role in Marketing to be the right fit!
What is your favorite part of your current position?
I love all the opportunities to increase the impact that the marketing department has on our bottom line. Digital marketing is an untapped channel at the company, which we can use to increase brand awareness, generate substantial volume of qualified leads for our sales force, and greatly increase our e-commerce capabilities and revenue.
What new trends are you noticing in advertising and marketing? How are they being utilized?
It feels redundant to even say so, because it’s everywhere; but marketing automation is where it’s at. They are the timeliest and most targeted means of communication that are guaranteed to be relevant, because the user’s own behavior is what’s triggering the marketing piece.
Who are your mentors and what’s one major piece of advice they’ve shared that’s been a game changer for your career?
Donna Coletti, the Director of International Communications and Market Research at Texas Instruments, was my first and most impactful mentor! She taught me to look at every roadblock or frustration as an opportunity. She guided me in how to navigate the political waters of corporate America; which were not intuitive for me as a Navy Veteran, recently out of service. The reality is that being politically savvy in corporate America, is nearly as important to your career as producing outstanding results.
What’s your ultimate career aspiration?
I plan to bring about the digital revolution at BSN SPORTS, so that we are the technological leader in the team sports industry.
Career wise, I love that no day is the same and no matter how good I think I might be at it, there’s a new tool, trend, or campaign just waiting to be explored. I guarantee my day will look entirely different next year compared to what it is today.
Melissa Woodring is the Digital Marketing Manager at BSN SPORTS. With a background in social media, communications, and marketing, Melissa is focused on maintaining relationships, developing content, and forming online strategies in order to build better brand awareness. She's a contributing writer for the Ad 2 Dallas Blog.
You’ve probably been reading a lot about the upheaval happening across Washington as the new administration and congress begin to take action. You may even be inspired to become more politically-involved in your community by fighting for what you care about most. However far left, right, or somewhere in the middle you fall, it’s important to know how you, as an advertising professional, will be directly affected.
Currently, businesses are able to write off all advertising expenses on their taxes as necessary costs for investing in growth and promotion of commerce. This tax cut is key to keeping the overhead costs of advertising down. A tax repeal proposal drafted by former chairman of the House Ways and Means Committee, Dave Camp, is aiming to reduce the maximum corporate tax rate from 35% to 25%. In order to help offset the loss in tax revenue, the proposal is looking to cut tax reductions on advertising. Businesses and advertisers would be expected to absorb 50% of the total costs of advertising expenses. The other 50% would be amortized over a period of 10 years.
Advertising is the engine of our economy. Not only does it make it easier to inform consumers about products and services, it helps fund the media industry that provides our entertainment, news, and sports. Nearly 15% of all jobs in Texas are produced by advertising, resulting in over $530 billion of economic activity. Burdening the advertising industry with higher taxes will stunt the proliferation of sales and jobs. Expert economists have even scrutinized the proposal as the decrease in corporate taxes wouldn’t help offset the increased costs of advertising.
The most important action you can take now is to write your congressmen about how important advertising is to your local economy. Emphasize that you’re an advertising professional and the continued growth of your industry relies on not repealing the tax cuts. Your letter doesn’t have to be long and should be in your own words, but we need to have a unified voice if we’re going to make a difference. Find out who your senator and representatives by clicking the respective links for their addresses.
Ad 2 Dallas and the American Advertising Federation encourage you to be part of this grassroots movement to protect our industry. If you have any questions about how to make a difference, please reach out to us at email@example.com.
It wasn’t even an hour into the party and people were fighting for room. You could see the windows of Hotel ZaZa lined with ad professionals as many more waited outside on a crisp Thursday night. Saatchi & Saatchi invited talent from all over Dallas to celebrate the opening of their new Uptown office with agencies Team One and Conill. It was a night of cocktails, art, music, and networking.
Living in the Dallas-Fort Worth area, you’ve probably been hearing a lot about Toyota moving their North American headquarters into the neighborhood. You’ve also probably been hearing how great this will be for jobs and our local economy. Toyota’s advertising partner, Saatchi & Saatchi, is opening their new office to be part of the job growth and continue providing top-tier creative work for the automotive giant.
"There's so much great talent here and we are excited to become part of the Dallas Ad community. We look forward to opening our doors in the next couple of months, but in the meantime this event was a fun way to kick it off,” remarked Team One Executive Creative Director, Tim Wettstein. “Hope everyone had a great time and got to know us and our culture a bit more. Thank you Dallas and everyone who stopped by and said hi."
Team One and Conill are looking to expand their Dallas teams. Even if you didn’t make it out for the house warming party, you should still check out the opportunities they’re offering. You may just be the innovative and aspirational individual they’re looking for.
Ad 2 Dallas is proud to be a part of events like Hello Dallas that help connect young advertising professionals with industry experts, agency leaders, and talent recruiters. We host workshops, happy hours, and networking events to connect you with the local advertising community. We hope to see you at the next big event! Just leave the résumé at home and come out for a good time.
Ad 2 Dallas is all about helping young professionals find new opportunities in the local advertising, marketing, and communications industry. We wanted to use this blog to feature a series of posts that focus on experts in the field as they share insights on the local market, trends to look out for, and challenges they face in their current jobs.
One of our own members has agreed to be featured for our first post. Amanda Jordan serves on the Board of Directors for Ad 2 Dallas as a membership chair in helping young professionals and students get connected through our volunteer organization. By day, she’s a Creative Recruiter for the Dallas branch of The BOSS Group, a talent agency that provides job seekers opportunities to find digital and marketing positions. Amanda provides her clients with the best possible candidates for their creative needs.
What new trends have you noticed in advertising and marketing that are directly affecting the qualifications you’re looking for in candidates?
As everyone knows, our industry has taken a strong turn toward digital and web as opposed to print advertising and marketing. I mean, when was the last time you jumped for joy at a Direct Mailer clogging up your mailbox? Digitizing everything has drastically affected the positions we need to fill for our clients. More often than not, their target audience falls into the category of people who are NOT persuaded by print anymore. It’s an email campaign, or a web banner, or a social media post. Ten years ago (or even 5 years ago), a Graphic Designer could get away with only knowing traditional media and print design, but those days are pretty much over. In order to be a well-rounded designer (or copywriter or marketing/communications person, for that matter) one MUST understand and gain experience in the digital space. For a designer, that means learning HTML/CSS, dabbling in front-end design and/or digital web banners and graphics. That would be the minimum. For writers, we always want to see web content experience. We are always asking, “Do you know SEO best practices?” “Do you keep up with emerging media and the latest social platform of choice?” It’s becoming impossible to be stagnant. Folks who have been in the industry for years are finding that learning digital/web is the only way to stay competitive.
While I don’t think print or print design is obsolete, I do find it advantageous to expand on traditional print expertise to include digital and web skills – even if it is just a “working knowledge” level. Hiring managers want to see a traditional background (print, collateral, branding, etc.) with a digital portfolio that shows 360-degree work. So, be the whole package. Shouldn’t be too hard, right?
What is the most difficult part of your current position?
Being a recruiter isn’t rocket science. For the most part, it is extremely rewarding, energizing and fun. To answer the question from my personal experience, I HATE telling perfectly qualified candidates that they didn’t get the job; especially when the reason is something out of their control. You learn to have difficult conversations really quickly in recruiting. Thankfully, my talents include being gracious and understanding, so that helps. It’s a people-business and talent suddenly backing out of done deals or clients going silent is to be expected. At the end of the day, it feels great to provide a deserving talent a life-changing position that also serves our client well. When I am able to do that, all is right in my world.
What sets the Dallas-Fort Worth advertising market apart?
Everyone knows everyone! I love how much of a “small-world” it is because it’s so much easier to connect, help and network. Although the Dallas market and the Fort Worth market are vastly different, we have the advantage of being close geographically, which inevitably provides more opportunity. There’s a reason so many people are moving here! Jobs, jobs, jobs.
The BOSS Group has branches all over the US, including Atlanta, Chicago, New Jersey, Philly, Baltimore and DC, so I have seen the difference in the way people communicate and do business across the country. In order to sell Dallas business, you gotta know Dallas. We mix Southern hospitality in with our “big city swag” – and that’s what wins business.
What’s your ultimate career aspiration?
That’s a fantastic question. I love being a recruiter, and I foresee myself staying in a recruiter-type role for a long, long time. Eventually, I would like to be in a leadership/managerial role that allows me to educate, give presentations and do more networking from a mentorship perspective. Alas, I have a LONG way to go until then. Right now I am totally at mentee-level SEEKING a mentor. Consider this my personal ad.
My answer may sound vague, and that’s because I like to keep an open mind about my future. I see people every single day making career changes, and it’s inspiring. You never know what lies ahead, or when you will discover a new passion. As long as my career leads me to having enough disposable income to rescue as many dogs as I want, I am honestly going to be living my best life.
What’s a piece of advice you would impart on young or aspiring advertising and marketing professionals new to the industry?
Join Ad 2 Dallas! Or any other networking organization of your choice J Getting connected is the most important thing, and networking is the easiest and most fun way to become connected in a new city, new industry, etc. I would also seek out a mentor that you can trust who can assist with pumping up your resume, provide awesome word tracks for interviewing, and can give you interpersonal feedback. Happy hunting!
You’re interacting with brands on a daily basis. Businesses both big and small are vying for your attention by any means necessary as they attempt to humanize their products and services. Whether you already work in advertising, marketing, and communications, or are aspiring to make your big break, you already understand the power of branding. However, what are you doing on a personal level to build up your own brand online? How are you making yourself stand out from the crowd?
Ad 2 Dallas is all about helping young advertising professionals grow their skill sets and expand their networks. While happy hours, workshops, and networking events are great for meeting people face-to-face, you’ll want to make a digital impression as well.
Here are some helpful tips to effectively build your own personal brand online.
Stay active and up-to-date on professional networking sites.
You’re probably somewhat active on at least a few different social media networks of choice. Whether you actively post and snap, or just browse the stories and content, you’re checking in multiple times a week. Don’t forget to check on professional sites or apps and keep your profiles up to date. If you get a new job, start volunteering, or just earn a new certification, you should showcase your advancements. Let your connections know what you’re doing to better yourself professionally.
LinkedIn is the biggest player in professional social media, but there are several other options to choose from. Take advantage of multiple sites and get your name out there. Just make sure to keep your information updated and consistent. Also, don’t forget to watch out for connection requests. You don’t want to appear obviously inactive by keeping your potential connections waiting. Having an up to date profile and responding to connection requests are basic steps you can take actively manage your professional presence.
Establish yourself as a thought leader.
Sharing interesting and relevant articles online is a great way to show you’re active in the industry and paying attention to trends. However, endorsing content written by others ultimately increases visibility for their message, and you’re just passing it along. Think about what topics interest you the most and consider how your opinions may offer new perspectives to your online network.
Just like more casual social media, professional networks like LinkedIn offer you a chance to publish content for your connections. You should start stirring up conversations about the industry and workplace. Do your research so you can’t be discredited, and put your own spin on the subject matter.
Write in a voice that’s consistent with your goals and personality.
Other than being casual with our friends on social media, we rarely write in the same manner in which we speak. There will be some overlap on a person-by-person basis, but for the most part we tend to compartmentalize these different communication styles. This is where it wouldn’t hurt to break down some barriers and put your own personality into your writing.
Think about where you are and where you want to end up. What areas of the industry grab your attention? Who will be most influential in helping you along the way? How do you effectively communicate with these people in a professional manner while also having your own personal touch? It’s important to balance not sounding too robotic or generic, while also not coming across overly relaxed or unprofessional.
If you haven’t thought about what your personal brand represents, take some time to evaluate how your goals and aspirations can translate to your online presence. Don’t be afraid to put yourself out there by posting content in a voice that’s genuine and real.
Is your non-profit fighting for a cause? Whether that cause is helping spread awareness for those in need, or driving charitable donations, you’re here to serve others. But who’s here to serve you? Who helps you get the word out for your cause?
Element Ad 2 is a public service advertising agency looking to serve your non-profit with a fully pro bono ad campaign. We’re comprised of top young marketing professionals in the Dallas area who want to help spread awareness for your organization at no cost to you.
Check out the infographic about Element Ad 2 and how you can get the word out. We’re accepting applications at www.bit.ly/2016elementad2