Be Her First Step
We’ve all seen the typical domestic violence ad that tells a very depressing, and often graphic, story of abuse.
But when the story ends, are people ever motivated to actually do something about it? Or better yet, do they even know how to do something about it?
This is where Genesis comes in. We want to go beyond shedding light on the problem and actually point people to a solution.
Genesis Women's Shelter & Support provides people with the educational tools they need to fight domestic violence –
allowing them to be her first step toward a better life.
Element Ad 2 created :30 and :15 second TV spots, static and animated out of home billboards, and social to drive viewers to the Genesis website landing page and blog to further educate themselves about domestic violence.
Visit genesisshelter.org to read the blog or go to the campaign page to learn how you can be her first step.
1st Place National Public Service Competition 2017-2018
1st Place National Club Achievement 2017-2018
Account Director: Jesse Barnett
Account Executive: Michelle McCain
Media Director: Chris Petrawski
Creative Director: McKenzie Teng
Art Director: Ruth Lovati
Copywriter: Madeleine Glenski
Consultants: Stephanie Murdoch, Rodrigo Maycotte, Lucky 21, Lucky Post, Richards Lerma